INNOVATION
“Prototyping, brainstorming, and observations. These are the fundamentals of the reading, writing, and arithmetics of innovation”
— TOM KELLEY, IDEO
CHALLENGE AT HAND
Many firms struggle to remain successful in an ever faster changing world. They have a hard time reinventing their offerings portfolio, let alone align their business model with new customer needs and emerging competencies. Being innovative is crucial for the continuing success of every firm. The most successful firms have innovation build into the core of their DNA
But what exactly is innovation?
- Innovation is about formulating novel ideas and/or combining existing ideas in a novel way and transforming those ideas into marketable products and services
- Innovation is also about leadership towards change, shaping ideas into desirable, feasible, and viable new offerings and disruptive business models
FOUR REASONS WHY TO PARTNER WITH US ON INNOVATION
Customer-centric
We believe innovation requires putting customers and their jobs-to-be-done center-stage …… leading to designing innovative solutions that are valued by customers
Creative
We position creativity, combined with analytical rigor, at the heart of any innovation venture …… transforming great ideas into marketable products and services that shape the future
Collaborative
We make innovation happen by engaging with a design team covering diverse skillsets …… collaborating on a partnership basis to achieve sustainable results
Consistent
We methodically innovate through observing, learning, prototyping, and testing …… resulting in implementable solutions that work in the real world
OUR EXPERTISE AT YOUR SERVICE
We at innovate.d
believe that to be successful, firms must master the art and science of innovation. Success through innovation requires addressing a multi-dimensional challenge, from creating an environment for change, supporting a culture allowing failure, fostering ideation and experimentation, to mastering a diverse set of tools, frameworks, and methods
Innovation is about ideas which solve problems, support jobs-to-be-done, satisfy unmet needs, alleviate pains, or generate gains. Fostering innovation requires an environment built around seven key traits embedded in the organization, starting with strategically embracing innovation and leadership supporting change, following up with culture, people, recognition, processes, frameworks, and communication. Successful innovation requires readiness along all these dimensions
Since 2011 we have been advising and helping our clients on their pathway to making innovation actionable
TYPICAL CLIENT IMPACTS
Although most of our clients value our confidentiality, some of them allowed us to showcase in an anonymized way what we helped them achieve